Whether your business is selling products and services online, or you’re an artist looking to showcase your artwork, a website is an absolute necessity. Without a web presence these days, your business might as well not exist. If you are currently in need of a new website, or you’re looking for a redesign, you should be aware of common problems that can pop up.
Good webpage design is current
The best webpage designs have a lot of common traits, including clarity of message and ease of use. Poorly designed webpages, on the other hand, can go off the rails in all manner of strange or unpleasant ways.
These days, one of the most common issues that come up with webpage design is a lack of responsive design. Most websites, especially if they are more than a few years old, were originally designed with a desktop or laptop computer in mind. Unfortunately, people surf the web on a lot of different devices. Poorly designed webpages fail to be usable across platforms, in different resolutions, or on different-sized screens.
A related issue that comes up with webpages is a lack of updates. Too many companies pay to have a website set up and then never bother to update the look or information. Besides for meaning potential clients don’t have the most up-to-date, relevant information, it also leads to a website that does not display correctly as web browsers and operating systems evolve.
Great webpage design is engaging
The most beautiful and thoroughly modern webpage design will mean nothing if the site doesn’t offer potential clients a way to engage.
These days, everyone tosses around buzzwords like SEO or optimization, which, to be fair, are vital for driving visitors to your page. Yet, one of the biggest mistakes businesses make is not knowing what to do with those visitors once they’ve arrived. It’s not enough just to reel them in; you need these visitors to keep coming back.
The best techniques for engaging your visitors and turning them into clients are “call to actions.” These can take on different forms, but their essential trait is that they provide easy information for a client to take another step. A call to action may give the company phone number or a link to your business’ social media pages, or it might provide a place for the visitor to enter their email and other relevant information.
An engaged visitor is just another name for client.
Webpage design that works
Once you have a website up and attracting visitors, you will be tempted to think the job is done. In fact, complacency is one of the biggest mistakes you can make.
Having the best webpage design is an active process. Utilize conversion tracking and webpage metrics to understand how your website is functioning and what pages are the most effective for generating revenue. Even if your website is seeing consistent traffic, you can always use data to improve your engagement and grow your numbers.
What all these webpage design mistakes have in common is laziness. If you’re considering launching a new website soon, be sure to put effort into making it great. If you don’t have the time to do it yourself, hire a designer who will make your site with care and professionalism.